Cookie Policy
Last updated: 30 July 2026
This policy explains what cookies Merra uses and how to manage them.
1. What are cookies?
Cookies are small text files saved by your browser when you visit a website. They let the site remember things between pages or visits — like keeping you signed in, or understanding which features people use.
This policy uses “cookies” loosely to also cover similar technologies (local storage, session storage) that work in the same way.
2. Cookies we use
Essential (always on)
These are necessary for the site to work. You can’t turn them off because the product won’t function without them.
| Purpose | Provider | Expires |
|---|---|---|
| Keep you signed in | Merra (first-party) | Session / 30 days |
| Security tokens protecting your signed-in session | Merra (first-party) | Session |
| Remember your cookie consent choice | Merra (first-party) | Until you change it |
| Fraud prevention (on payment pages only) | Our payment provider | See their cookie policy |
Optional (off by default — only on if you click “Accept All”)
We use these to understand how people use the product, spot bugs, and measure which ads bring people to Merra. They are only set if you accept.
| Purpose | Category | Expires |
|---|---|---|
| Usage analytics — what features get used, where people drop off | Analytics | Up to 1 year |
| Feature flags and A/B testing | Analytics | Up to 1 year |
| Session replay — a playback of clicks, scrolls and navigation (passwords are always masked), used to diagnose problems you report | Analytics | Up to 1 year |
| Ad measurement — which ads bring people to Merra, so we can spend our budget on what works | Advertising | Up to 90 days |
Ad measurement uses Google. Details of our other providers are available on request — email privacy@trymerra.ai.
We don’t build a behavioural profile of you for re-targeting across the web. We don’t sell your data.
3. Your choice
When you first visit the site, you’ll see a banner with two options:
- Accept All — turns on analytics, session replay and ad measurement
- Essential Only — only essential cookies; no analytics, no session replay, no ad measurement
Your choice is remembered until you change it. To change it, use the button below — the banner will appear again on your next visit and you can pick again.
Some analytics and advertising scripts load on every page, but they’re configured so that nothing is stored on your device and nothing is measured until you accept.
4. What happens if you choose “Essential Only”?
- You can still sign up, pay, and use the full product
- We won’t know how you used it (no analytics)
- We won’t have a session replay to help diagnose issues if you report one
- We won’t be able to tell if an ad you clicked led to your signup
- That’s it — the product works the same
5. Third-party cookies on payment
When you reach our checkout, our payment provider sets its own cookies for fraud prevention and (if you choose to save a card) to remember your saved cards.
6. Do Not Track
Some browsers send a “Do Not Track” signal. There’s no UK industry standard for how to interpret it, so we currently rely on your choice in our consent banner instead. If a standard emerges, we’ll update this policy.
7. Changes
We update this policy if our cookie use changes. If we add anything new (e.g. an advertising pixel), we’ll update both this page and the consent banner before turning it on.
8. Contact
Questions about cookies: privacy@trymerra.ai